The Map Google Is Unable to Let You Build
“Why not just use Google Maps?” is a question HipMaps hears often enough that we are happy to answer it here, as it opens the door to understanding exactly what makes HipMaps different from any other map.
Places Worth Discovering
Google Maps and Apple Maps are designed to show you EVERYTHING. Open a map of any area and you’ll see hundreds of businesses, attractions, restaurants, and points of interest competing for your attention. While that can be helpful when you’re exploring broadly, it can also create information overload. Map users are left to sift through countless options, reviews, and search results to figure out what is actually relevant to them.
HipMaps takes a different approach. Instead of showing every possible location, we highlight only the places you hand select – the locations that matter to your specific audience, event, venue, or community. By removing the noise and narrowing the focus, HipMaps transforms a map from a broad, impersonal directory into a curated, local experience.
The graphic below perfectly illustrates this difference: While Google Maps prioritizes global coverage, HipMaps intentionally prioritizes local relevance.
Even better, HipMaps lets you go beyond the pin by adding your personalized recommendations and curated comments for each location directly within the HipMaps app.
No Sponsored Ads
Ever seen an ad for a hotel chain pop-up when all you really want to find is the new, chic boutique hotel? Or big chain coffee stops instead of the locally-owned coffee shop? In Google Maps and Apple Maps, businesses can pay for increased visibility, meaning sponsored ads may pop-up alongside the places you’re actually looking for. HipMaps removes that dynamic entirely. We showcase only the locations that you have personally selected. The result is a cleaner, distraction-free map. Of course, if you have sponsors we’ll work with you to thoughtfully incorporate the sponsor logo and information without taking away from your occasion’s vibe.
A Map That Reflects Your Brand
Unlike Google Maps, which looks and feels the same no matter who’s using it, HipMaps puts your brand front and center. Instead of a generic, one-size-fits-all map experience, you get to bring your own style into the mix so the map feels like you. Whether it’s bold and vibrant for a sporting event, clean and minimal for a hiking trail, or playful and community-driven for a local art walk, every HipMap has its own identity. Your HipMap is not just about showing places on a map—it’s about turning it into a curated experience.
A Custom Google Map Alternative
HipMaps not only gives visitors a better sense of direction and a truly local experience, we ensure that YOU look like a rock star for creating a customized adventure. Google and Apple Maps are great tools, sure, but HipMaps is a simple, intentional, and unique alternative to share your bespoke places with others and elevating any event or visitor experience.
Want to see how it works and how we can best help you? Schedule a Discovery Call here.
