For my East-Coast family & friends, most of whom are not that familiar with California, I needed to add perspective to help them relate. So, I superimposed a map of the state of Rhode Island on top of my Five-Year fire map.
Suddenly, one could see that what had burned in the last five years was larger than the entire state of Rhode Island. What the what?!? An area larger than a state?!? Indeed. This realization brought increased understanding. With this perspective and understanding my family & friends could better relate, and there was a connection. Empathy increased.
I made a similar map for other New England area family and friends, zooming out and superimposing the larger state of Vermont on the fire map. But what about people who are not familiar with the Northeast? If they have never been to New England this map could only go so far.